Many Smart TV owners and consultants of Security have voiced the concern with regard to outflow of data violating privacy of consumers from the Smart TV. The Smart TVs owners, most of them being Home users were sensitised by the fact that the machine was getting smarter than ever. The Gadget is said to be capable of profiling users and monitoring their activities while watching them. This then was viewed by many as a breach of Privacy. Privacy has been a hot topic in the last couple of years with companies trying to implement privacy features. Cyber Secure India, had also earlier reported on the Smart TV being the next Spy Device in an earlier Post (Read….Smart TV at your Home is the next spy device: Smartness is not about the TV but how you use it)
Samsung has introduced a new Privacy app for its Smart TV users. Called Privacy Choices, the app will allow users to take control of their privacy while using Samsung Smart TVs. According to a Samsung executive, the surge in the popularity of Smart TVs has made an impact on user privacy. With the new privacy app, Samsung aims to give control to the users. The app will allow users to see what data is being collected and opt-out of the data export at the discretion of the user. The purpose of the app is to maintain the privacy element. The app gives users an easy-to-reach place where they can see what data is being collected. This of course does not extend to apps and services within the service such as Netflix, Amazon Prime Video, etc; but it is part of a wider move towards transparency within the industry.
There is no word on the availability of the app as yet, and a search on the play store of Google did not fetch the app; but we can expect it to roll out to all the existing smart TVs soon. Samsung was not explicit about the app at the recently concluded CES 2020, hence we expect that the app may be available pre-loaded in the next batch of Samsung Products. Samsung had also unveiled the 8K QLED TV (powered by Samsung’s Quantum Processor 8K for image processing and Tizen smart interface.) This model is about 15mm thin with a 99 percent screen-to-body ratio. The TV is also capable of OTS+ (Object tracking sound Plus). This new feature allows the TV to recognise moving objects in the footage being played. The sound will then move according to it via the TV-mounted speakers.
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